ON-DEMAND RECORDING
The AI Growth Question Every CEO Should Be Asking
"What are we actually doing with AI to drive profitable growth?"
Most AI conversations focus on internal productivity: faster workflows, leaner teams, more output with less effort. That matters… but it’s only half the opportunity. AI is also shaping which companies buyers discover, trust, and shortlist before they ever visit a website.
In this 30 minute executive briefing, we cover:
1.
How to benchmark your AI readiness against your top two competitors
See whether your company is easier for AI to read, extract, and trust across the digital channels that shape buyer answers.
2.
A roadmap to fix it
The immediate five moves leaders can make across marketing, sales, PR, website, and leadership to improve AI visibility, followed by the longer-term roadmap to make those gains sustainable.
3.
Building the ROI model & business case
How to fund the work, what people and technology are needed, and the three numbers your board needs to see. We will also show how reclaiming even 3–5% of category demand can increase pipeline, improve close rates, lower blended CAC, and shorten sales cycles.
Most executives think about AI in three ways but get stuck on the first two.
1
AI for operational efficiency.
Making your company leaner and faster.
Needs major human oversight and legal compliance. Belongs in the roadmap, not in the revenue forecast.
2
AI productization & offers.
Build and sell AI to customers.
Build and sell AI to customers. Costly engineers, clean data, and out-shipping the big guys. Not a quick win.
3
AI for business discovery
Make sure LLMs like Gemini, Claude, and ChatGPT surface your business when buyers search.
Lowest cost, faster revenue impact, most overlooked
Being found in AI answers is not another "marketing trend," it is how buyers now decide who to shortlist.
94%
of business buyers now use AI in the buying process.
2×
as many buyers cite generative AI as a more meaningful information source than vendor websites, product experts, or sales.
Source: Forbes
The speakers
Katie Artz
Founder, No Fluff
15 years getting things done inside complex B2B organizations not just advising from the outside, but coordinating teams, budgets, reporting, and change initiatives, helping turn messy priorities into clear action tied to revenue.
- 2.5× marketing return on spend
- Reported to CRO on spend, ROI, pipeline performance, and growth priorities
- Part of the growth team as company revenue scaled $7M → $70M
- Supported organizational change across 7 merging companies
- Clients included Humana, Dell, Capital One
- 100s of hours and live testing on what it takes to appear in AI answers
Tim Furey
Host, Board Member
Tim has been on both sides of the boardroom conversation: building the case for investment as an operator and evaluating it as a board member.
- Built a consulting company serving the Fortune 500 from $0 → $20M, sold it
- Advised enterprise clients including IBM, Xerox, Microsoft, and more
- Board member, Skyworks Solutions
- Brings the board-level lens on what makes an AI investment credible, fundable, and tied to growth
Our own case study
Starting from zero. What a brand spanking new company attained in just 90-days.
Inbound leads
With little to no sales outreach
158
Google keywords captured
20.6K
Impressions from zero
+49%
Founder LinkedIn impressions
74
Brand mentions tracked
42
Credible AI citations
Check your AI-readiness next to your top two competitors.
AI is deciding if buyers find you (whether you like it or not).
When the internet first emerged, many companies dismissed it, but the ones that moved early built a durable advantage. The category leader in AI discoverability in your industry will be decided in the next 12 months.
