By Tim Furey AI is on every agenda, board deck,...
Read MoreReferrals won’t carry B2B growth forever.
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Hi, I’m Katie.
I spent nearly a decade leading marketing as my former company grew from roughly $8M to $70M through seven acquisitions and became the #2 B2B agency in the U.S.
I know the B2B services world: long sales cycles, lean teams, multiple service lines, too many campaigns moving at once, sales and leadership pressure, and a whole lot of revenue still dependent on relationships and referrals.
Now, the No Fluff team and I are obsessed with one question:
With everything marketing could be doing, how do we know what’s actually worth doing next?
Once a week, I send what we’re learning.
Real examples, competitive gaps, tests, numbers, and practical ideas to help B2B leaders decide where to focus their marketing time and budget.
Why we deserve a place in your inbox
- Our team has worked across Fortune 500, mid-size, and SMB B2B organizations
- We bring experience from inside the work: deciding where to invest, what to prioritize, and how to prove what is actually working
- Founder has led marketing tied directly to pipeline, revenue, and growth, across multiple service lines and complex businesses (I understand your pain!)
- Ongoing research into buyer behavior, competition, AI, search, referrals, reputation, content, and third-party authority
Tested on our own company
Before we sold anything, we ate our own dog food.
Starting from zero, No Fluff generated 20.6K+ search impressions in 90 days, grew AI visibility, built founder reach, and generated inbound interest.
Now we’re continuing to test the biggest questions B2B leaders have about visibility, buyer behavior, and where to focus next.
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