AI visibility depends on how language models interpret your category. Here’s why data science comes before SEO for modern B2B growth.
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Generative Engine Optimization (GEO) is the practice of making a company the trusted, cited answer inside AI-generated responses. Unlike traditional SEO, GEO focuses on how AI systems retrieve, verify, and reference information when buyers ask questions in tools like ChatGPT, Gemini, and Perplexity. For B2B companies, GEO prioritizes authority, clarity, and accurate brand understanding over rankings or traffic. Key takeaways …
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Welcome to Week 2 of the Zero-to-Visible in AI 90-Day Experiment! (And most importantly, happy holidays!) If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). We’re sending this newsletter a day early because no one needs emails on Christmas. …
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Our AI systems analyst spent two weeks inside the leading “AI visibility” dashboards (Peec.Ai, Scrunch, Writesonic, SEMRush, Profound and more) testing their capabilities. He expected some reporting issues. Instead, he kept tripping the same faults: One vivid moment: he added five real comparison prompts to our Writesonic instance and the AI visibility overall score fell by 7 overnight. Tiny changes and the test shifted. That score is unreliable. To optimize for AI, you need a controlled test plan before …
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Key Takeaways ● Reddit’s AI visibility collapse (Oct) was the first public sign of Google tightening control over data access ● Gemini and Google Search now operate on separate data systems ● Traditional SEO metrics no longer predict AI visibility How Google’s Indexing Change Triggered Reddit’s AI Visibility Collapse The moment Reddit’s AI visibility collapsed, most people missed what was …
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Key takeaways A week ago, we kicked off an experiment. We took a brand-new company with zero backlinks, zero authority (what you’d call a blank slate), and set out to see if we could become visible, cited, and trusted inside AI search engines such as ChatGPT, Gemini, and Perplexity. Phase one was pre-content, pre-site; map buyer phrasing, audit who already shows up, and decide where …
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We’ve seen the same pattern everyone else sees but rarely admits: You can’t tool your way into AI visibility.
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Every January, the same conversation happens in boardrooms across the world: “Where do we trim?” This year, one question keeps surfacing: should we cut SEO for GEO?
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Excited to share our first newsletter on the zero-to-visible in AI 90-day experiment! This is a live experiment testing what it actually takes for a new brand to appear inside AI search (like ChatGPT, Perplexity, Gemini, etc). We’re treating No Fluff as a real-time case study and documenting every step to understand what it takes to become the answer in …
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While the news talks about AI taking jobs, I quit mine to work on AI. I left a steady gig to focus on one problem: when someone asks AI for help, how do they end up hearing your name? Welcome to Day 1 of No Fluff. I’m building in public; no hype, just what works (and what doesn’t).
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