Why the future of marketing (content in particular) requires better intelligence, stronger human judgment, and a lot less fluff. I am hearing “AI content is tanking SEO,” “AI is making everything sound the same,” “AI is ruining brand trust…” and the list goes on. And with all of that fear comes the debate over whether brands should use AI at …
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We launched a company from scratch: no reputation, a brand-new website, no paid media, and no sales outreach. Here’s the experiment we ran the experiment on ourselves… Before starting No Fluff, I spent years in corporate marketing for a company with multiple services, multiple buyer groups, and multiple senior leaders with strong opinions about what the next campaign should be. …
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In the traditional marketing era, Public Relations was measured by reach, how many eyes saw a story. In the generative search era, the metric of success has fundamentally shifted. Visibility now depends on authority engineering, which means treating your PR strategy as a tool to inform the systems that shape buyer decisions. If AI systems like ChatGPT, Gemini, and Perplexity …
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When you build around something new, you don’t immediately know if you’re early… or just wrong. Last week, a line from Matt Shumer’s viral AI article stuck with me: “The single biggest advantage you can have right now is simply being early.” That idea feels especially relevant to what we’re testing in real time. If you’re new here, the question we’re …
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Every C-suite is heads-down on AI right now. Leaders are thinking about how to build the right AI strategy, automate internal processes, and add AI capabilities to their product roadmap. With AI updates and releases accelerating faster than anyone can keep up, being a first-mover is important, albeit urgent. That said, very few are stepping back to ask a simpler …
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Finding Product-to-AI-Search Fit Key Takeaways AI already knows who your brand is. or thinks it does. When we launched No Fluff, we had no backlinks, no legacy content, and no Wikipedia page. In theory, that’s a weakness. In practice, it was an opportunity. We could shape how large language models define our category from the ground up. Most B2B brands …
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