• nofluff
• March 16, 2026
• Authority, Blog
• AI search visibilty, B2B Marketing
• 0 Comments

In the traditional marketing era, Public Relations was measured by reach, how many eyes saw a story. In the generative search era, the metric of success has fundamentally shifted. Visibility now depends on authority engineering, which means treating your PR strategy as a tool to inform the systems that shape buyer decisions. If AI systems like ChatGPT, Gemini, and Perplexity …