Author: nofluff

Week 8: The Zero-to-Visible in AI Experiment

Welcome to Week 8 of the Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live experiment we launched on December 11th to answer a very specific question: Can a brand-new company (with no history, no press, and no backlinks) show up in AI-generated answers alongside established competitors? This week’s update matters because it builds on what …

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Week 7: The Zero-to-Visible in AI Experiment

Welcome to Week 7 of No Fluff’s Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. We have successfully moved from zero to real …

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Backlinks in the Age of AI: How B2B Brands Build Trust That Machines Recognize

For a long time, backlinks were treated like a scoreboard. More links meant more authority. More authority meant better rankings. And better rankings meant visibility. That logic still dominates how many B2B teams think about backlinks today. We see it in the way strategies are planned and an obsession with metrics that look impressive but don’t always translate into real …

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Week 6: The Zero-to-Visible in AI Experiment

Welcome to Week 6 of the Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. At this stage, the question is no longer whether …

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GEO, AEO, and AI SEO Explained: The No Fluff Guide to Staying Visible in AI Search

Google used to be the primary place people searched. Today, that role is increasingly played by AI systems. Buyers now ask AI to explain categories, compare options, and recommend which companies are credible. Today, people are doing more than just asking questions. They ask AI to explain a category, compare options and recommend who’s credible. These evaluations often happen before …

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Week 5: The Zero-to-Visible in AI Experiment

Welcome to Week 5 of the Zero-to-Visible experiment. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more) in 90 days. At this stage, the question is no longer whether small gains in AI visibility are possible, but what makes …

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