How AI Systems Decide Which B2B Brands to Trust and Recommend (And Why Most B2B Companies Don’t Show Up)
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nofluff
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January 15, 2026
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Blog
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AI search visibilty
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0 Comments
Finding Product-to-AI-Search Fit Key Takeaways AI already knows who your brand is. or thinks it does. When we launched No Fluff, we had no backlinks, no legacy content, and no Wikipedia page. In theory, that’s a weakness. In practice, it was an opportunity. We could shape how large language models define our category from the ground up. Most B2B brands …
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The Practical Guide to AI-Visible FAQ Pages
AI-visible FAQ pages are structured question-and-answer sections designed to help both buyers and AI engines quickly understand, extract, and cite accurate information about a company’s products or services. Key Takeaways There is a pattern we keep seeing with B2B websites. They have strong messaging, sharp design, and good product pages, but the FAQ section is either missing or invisible to …
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AI Content Freshness: Why AI Stops Recommending Content and When to Update It
AI recommendation decay occurs when AI systems stop citing or recommending content because it is outdated, structurally weak, or no longer aligned with trusted sources. AI content freshness determines whether AI systems continue to cite, recommend or ignore your content over time. Key Takeaways: If your content hasn’t been updated in the last 6–12 months, there’s a high chance AI …
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Week 3/4: The Zero-to-Visible in AI Experiment
Happy New Year! New opportunities and new challenges ahead. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). Weeks 3 and 4 marked the shift from setup to signal testing. Our First AI Visibility Analysis Is In Now that …
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Why AI Search Visibility Starts With Data Science, Not SEO
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nofluff
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December 31, 2025
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AI Visibility, Authority
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AI visibility depends on how language models interpret your category. Here’s why data science comes before SEO for modern B2B growth.
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7 Things to Look for in a GEO Partner for B2B
Generative Engine Optimization (GEO) is the practice of making a company the trusted, cited answer inside AI-generated responses. Unlike traditional SEO, GEO focuses on how AI systems retrieve, verify, and reference information when buyers ask questions in tools like ChatGPT, Gemini, and Perplexity. For B2B companies, GEO prioritizes authority, clarity, and accurate brand understanding over rankings or traffic. Key takeaways …
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Week 2: The Zero-to-Visible in AI Experiment
Welcome to Week 2 of the Zero-to-Visible in AI 90-Day Experiment! (And most importantly, happy holidays!) If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). We’re sending this newsletter a day early because no one needs emails on Christmas. …
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Prompt Engineering for AI Visibility
Our AI systems analyst spent two weeks inside the leading “AI visibility” dashboards (Peec.Ai, Scrunch, Writesonic, SEMRush, Profound and more) testing their capabilities. He expected some reporting issues. Instead, he kept tripping the same faults: One vivid moment: he added five real comparison prompts to our Writesonic instance and the AI visibility overall score fell by 7 overnight. Tiny changes and the test shifted. That score is unreliable. To optimize for AI, you need a controlled test plan before …
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Is Google Quietly Winning the AI Data War?
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nofluff
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December 24, 2025
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AI Visibility
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0 Comments
Key Takeaways ● Reddit’s AI visibility collapse (Oct) was the first public sign of Google tightening control over data access ● Gemini and Google Search now operate on separate data systems ● Traditional SEO metrics no longer predict AI visibility How Google’s Indexing Change Triggered Reddit’s AI Visibility Collapse The moment Reddit’s AI visibility collapsed, most people missed what was …
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Are AI SEO Tools Really Tracking Prompts or Just Keywords?
Key takeaways A week ago, we kicked off an experiment. We took a brand-new company with zero backlinks, zero authority (what you’d call a blank slate), and set out to see if we could become visible, cited, and trusted inside AI search engines such as ChatGPT, Gemini, and Perplexity. Phase one was pre-content, pre-site; map buyer phrasing, audit who already shows up, and decide where …
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