Author: nofluff

80% of B2B Searches Now Include AI Answers

Here’s how to earn your place in them Key Takeaways Your next buyer isn’t on Google. They’re in ChatGPT asking, “Which enterprise analytics tools actually deliver ROI?” And right now, that buyer is getting an answer. It lists three companies. Maybe yours. Maybe not. According to Bain & Company’s December 2024 survey, about 80 % of consumers say they rely …

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How LLMs Source and Cite Information

What B2B Brands Should Know We’re entering a new phase of buyer discovery, and it doesn’t start with Google anymore. According to research, most B2B research will begin inside AI tools like ChatGPT, Gemini and Perplexity. What this means is that buyers will tilt from scrolling on Google pages to asking questions on AI.  This shift changes everything we know …

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