• nofluff
• November 14, 2025
• AI Visibility
• 0 Comments

What B2B Brands Should Know We’re entering a new phase of buyer discovery, and it doesn’t start with Google anymore. According to research, most B2B research will begin inside AI tools like ChatGPT, Gemini and Perplexity. What this means is that buyers will tilt from scrolling on Google pages to asking questions on AI.  This shift changes everything we know …