AI visibility depends on how language models interpret your category. Here’s why data science comes before SEO for modern B2B growth.
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Generative Engine Optimization (GEO) is the practice of making a company the trusted, cited answer inside AI-generated responses. Unlike traditional SEO, GEO focuses on how AI systems retrieve, verify, and reference information when buyers ask questions in tools like ChatGPT, Gemini, and Perplexity. For B2B companies, GEO prioritizes authority, clarity, and accurate brand understanding over rankings or traffic. Key takeaways …
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PR earns coverage. SEO builds structure. Content publishes insights. But if they don’t connect, AI can’t cite you. Here’s the 4-part visibility loop.
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How does AI decide which B2B brands to recommend? Discover four layers companies need to earn citations in ChatGPT, Perplexity, and generative search.
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Can a brand with zero backlinks get cited by AI? We’re testing a 90-day sprint to earn ChatGPT visibility—tracking structure, content, and authority.
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