Week 8: The Zero-to-Visible in AI Experiment
Welcome to Week 8 of the Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live experiment we launched on December 11th to answer a very specific question: Can a brand-new company (with no history, no press, and no backlinks) show up in AI-generated answers alongside established competitors? This week’s update matters because it builds on what …
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Week 7: The Zero-to-Visible in AI Experiment
Welcome to Week 7 of No Fluff’s Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. We have successfully moved from zero to real …
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Week 6: The Zero-to-Visible in AI Experiment
Welcome to Week 6 of the Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. At this stage, the question is no longer whether …
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Week 5: The Zero-to-Visible in AI Experiment
Welcome to Week 5 of the Zero-to-Visible experiment. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more) in 90 days. At this stage, the question is no longer whether small gains in AI visibility are possible, but what makes …
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Week 3/4: The Zero-to-Visible in AI Experiment
Happy New Year! New opportunities and new challenges ahead. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). Weeks 3 and 4 marked the shift from setup to signal testing. Our First AI Visibility Analysis Is In Now that …
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Week 2: The Zero-to-Visible in AI Experiment
Welcome to Week 2 of the Zero-to-Visible in AI 90-Day Experiment! (And most importantly, happy holidays!) If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). We’re sending this newsletter a day early because no one needs emails on Christmas. …
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Prompt Engineering for AI Visibility
Our AI systems analyst spent two weeks inside the leading “AI visibility” dashboards (Peec.Ai, Scrunch, Writesonic, SEMRush, Profound and more) testing their capabilities. He expected some reporting issues. Instead, he kept tripping the same faults: One vivid moment: he added five real comparison prompts to our Writesonic instance and the AI visibility overall score fell by 7 overnight. Tiny changes and the test shifted. That score is unreliable. To optimize for AI, you need a controlled test plan before …
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Are AI SEO Tools Really Tracking Prompts or Just Keywords?
Key takeaways A week ago, we kicked off an experiment. We took a brand-new company with zero backlinks, zero authority (what you’d call a blank slate), and set out to see if we could become visible, cited, and trusted inside AI search engines such as ChatGPT, Gemini, and Perplexity. Phase one was pre-content, pre-site; map buyer phrasing, audit who already shows up, and decide where …
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Stop Buying More “AI Optimization Tools.” Start Building a System
We’ve seen the same pattern everyone else sees but rarely admits: You can’t tool your way into AI visibility.
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Week 1: The Zero-to-Visible In AI Experiment
Excited to share our first newsletter on the zero-to-visible in AI 90-day experiment! This is a live experiment testing what it actually takes for a new brand to appear inside AI search (like ChatGPT, Perplexity, Gemini, etc). We’re treating No Fluff as a real-time case study and documenting every step to understand what it takes to become the answer in …
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