Follow this 64-point AI Visibility checklist to structure, validate, and optimize your brand for citation and recommendation in AI search
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Welcome to Week 7 of No Fluff’s Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. We have successfully moved from zero to real …
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For a long time, backlinks were treated like a scoreboard. More links meant more authority. More authority meant better rankings. And better rankings meant visibility. That logic still dominates how many B2B teams think about backlinks today. We see it in the way strategies are planned and an obsession with metrics that look impressive but don’t always translate into real …
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Welcome to Week 6 of the Zero-to-Visible in AI 90-Day Experiment. If you’re new here, this is a live test we launched on December 11th to answer a simple question: “Can a brand that didn’t exist yesterday become visible inside AI answers in 90 days?” We’re officially at the halfway point. At this stage, the question is no longer whether …
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Welcome to Week 5 of the Zero-to-Visible experiment. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more) in 90 days. At this stage, the question is no longer whether small gains in AI visibility are possible, but what makes …
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Happy New Year! New opportunities and new challenges ahead. If you are new here, this is a live experiment testing what it actually takes for a new brand to show up inside AI answers (ChatGPT, Perplexity, Gemini, and more). Weeks 3 and 4 marked the shift from setup to signal testing. Our First AI Visibility Analysis Is In Now that …
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Generative Engine Optimization (GEO) is the practice of making a company the trusted, cited answer inside AI-generated responses. Unlike traditional SEO, GEO focuses on how AI systems retrieve, verify, and reference information when buyers ask questions in tools like ChatGPT, Gemini, and Perplexity. For B2B companies, GEO prioritizes authority, clarity, and accurate brand understanding over rankings or traffic. Key takeaways …
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