• nofluff
• January 27, 2026
• AI Visibility
• AI Visibility, B2B Marketing, Backlinks
• 0 Comments

For a long time, backlinks were treated like a scoreboard. More links meant more authority. More authority meant better rankings. And better rankings meant visibility. That logic still dominates how many B2B teams think about backlinks today. We see it in the way strategies are planned and an obsession with metrics that look impressive but don’t always translate into real …